How SmileDirectClub’s tele-dental service was on-message for the pandemic
SmileDirectClub, the tele-dentistry platform that connects customers to dentists or orthodontists in its network, wanted to go one step further in linking people with healthcare.
View ArticleSubway marketing chief shares her merchandising strategy tips
Consumer merchandise that’s produced well and is both functionally and visually appealing is a solid asset for a brand that harnesses it, says Subway Australia and New Zealand head of marketing, Rodica...
View ArticleWhy Circles.Life invested in a 3D metaverse billboard in Melbourne
Next-generation telco, Circles.Life, may have just taken its first big step into the metaverse, but “don’t expect us to be a telco metaverse, just expect us to be a telco that really supports our...
View ArticleWhy more and more brands are putting their marketing in the hands of creators
Would you put your brand into the hands of a complete stranger? For a rapidly increasing number of Australian marketers, the answer is yes.
View ArticleHow this new Aussie online brand is connecting content and commerce
Connecting the dots between wellbeing content, community-oriented digital experiences and commerce lies at the heart of Youtime’s vision.
View ArticleWhat marketers need to know about the state of game advertising now
Game advertising remains in the experimentation stage and requires brands to shift their thinking away from demographics and niche genre and audience thinking towards gaming as an everyday media...
View ArticleHow this startup locked in loyal customers
While many direct-to-consumer startups were out raising millions of dollars to recruit customers and build their brands, Rob Ward and Chris Peters were finding that solving a real customer problem gave...
View ArticleHow Outer is taking over the Australian outdoor furniture market, one...
One of the common challenges facing direct-to-consumer brands is getting products into the hands of would-be consumers before they purchase.
View ArticleThe rise of virtual influencers
One of the questions that has accompanied the rise of social media influencers has been the authenticity of their recommendations. So perhaps it makes sense to do away with any pretence of reality...
View ArticleWhy Maybelline New York and Logitech G teamed up for a Sydney experiential...
Connecting with a new set of Gen Z female consumers in the gaming community proved the catalyst for beauty brand, Maybelline, to team up with Logitech G on a new experiential activation in Sydney.
View ArticleVirgin Australia, P.E.Nation and Tourism Tasmania claim success with...
A collaboration between Virgin Australia, Tourism Tasmania and P.E. Nation has been labelled a hit after surpassing targets for inbound travellers to the Apple Isle, return on ad spend and engagement.
View ArticleWhy GO Digital launched a bespoke sales event for its beauty brands
The inaugural Beauty Drop, a 48-hour online-only beauty sale, was developed by GO Digital as a unique, bespoke event which would give the agency’s stable of beauty brands a rallying event to lift sales...
View Article21 digital marketing predictions for 2023
CMO has canvassed a wide array of predictions from across the industry and waded through tens of thousands of words to find out what’s on the cards for digital marketing in 2023. Here’s what we...
View ArticleUsing affiliate marketing to break new global ground
Luggage is not something many people spend a lot of time pondering. You can either afford Louis Vuitton or you can’t, and the rest is much of a muchness – flimsy suitcases sold at a premium and...
View ArticleWhy Kia turned to TikTok to drive authentic brand engagement
To promote its new car release, Kia Motors turned to TikTok with the novel concept of tapping several of the platform’s popular creators to share livestreams of their road trips.
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